Scope has unveiled a refreshed brand direction complete with a new slogan and the introduction of Perry, its new mascot.

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The updates come at a defining moment for Scope, as the company strengthens its positioning as a true digital transformation partner by expanding the number of industries it supports, to now include providers of furniture & white goods, technical & sales field teams, HVAC and automotive, among others.

The updates come at a defining moment for Scope, as the company strengthens its positioning as a true digital transformation partner with an expanding tech network of leading service providers, which include Xero, Syft Analytics, Shopify, Zuper and the Zoho suite. With all these solutions combined, Scope goes beyond traditional software delivery to actively help clients harness emerging technologies, including AI, and unlock efficiency, enhance performance, and future-proof operations.

“After a decade in the business, we’re entering a new phase in our journey,” says Brian Ferris, Co-Founder and Head of Strategic Software Solutions at Scope. “Our focus is on staying ahead of the curve by embracing innovation and adapting our service offering to reflect the latest developments in cloud technology and emerging digital trends. Perry represents that mindset. He’s not just a friendly face, he’s a symbol of our commitment to smarter, faster, more human-centred digital transformation.”

As part of this evolution, Scope is also placing a renewed emphasis on the growing potential of artificial intelligence. The company is positioning itself not only as a cloud technology expert, but also as a trusted AI partner, helping clients identify meaningful, practical ways to integrate AI into their daily operations. Whether through automating repetitive tasks, simplifying data analysis, or introducing more intuitive workflows, Scope recognises AI as a valuable tool to enhance agility, free up internal resources, and enable teams to deliver more person-centred value to the business.

Perry (short for Periscope) was selected as a brand mascot because he captures the essence of what Scope delivers with forward-looking solutions that help clients identify opportunities and optimise their unique workflows. Just like a periscope, Scope’s approach allows businesses to see clearly through the complexity and find the best path forward.

This direction is further encapsulated in Scope’s updated slogan: Your Digital Transformation Partners. A line that better reflects the team’s collaborative, tailored approach to working with businesses of all sizes.

“As we continue to grow globally, it’s important that our brand reflects not only what we do, but how we do it,” adds Neville Micallef, Co-Founder and Head of Tech. “We work side by side with our clients, helping them embrace change and find long-term value in their digital investments. Through Perry and our new identity, we want to show that transformation doesn’t have to be cold, transactional, or overwhelming, it can be intuitive, personal, and even fun and empowering.”

With Scope’s ever-growing portfolio of tailored cloud solutions, clients across finance, retail, logistics, and other business niches are seeing the benefits of the company’s tailored cloud ecosystems, such as reduced manual work and deeper data insights and stronger compliance. From optimising workflows to integrating advanced systems for inventory management, payroll, CRM, and payment solutions, Scope is committed to handling every aspect of digital transformation. This comprehensive approach ensures an intuitive, worry-free process, allowing business owners to stay focused on their clients and growth.

If you’re looking for a partner to level up your digital journey, reach out to Scope Solutions for a consultation at [email protected]. Join a growing network of clients and tech partners and discover how the Scopers can help your business to optimise operations into efficient, reliable, and secure business engines.