Notable observations about Xerocon 2024; one of the biggest accounting tech conferences this year.
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Attending Xerocon London last month was an enlightening experience. The event, known for gathering accounting professionals and tech enthusiasts, offered a wealth of insights into the future of accounting software and the pivotal role of artificial intelligence (AI) in shaping user experiences.
AI Capabilities and the future of Xero
One of our key takeaways, both from past conferences and reiterated at Xerocon is the revolutionary potential of AI capabilities; in this case those utilized by JAX. The advancements in AI are transforming how end users interact with accounting software. For instance, features like receiving contactless payments via mobile apps are streamlining transactions and enhancing convenience for users.
Xero, traditionally marketed as an ‘Accountant First’ solution, appears to be shifting focus towards being more end-user-centric. This transition is not merely about adding new functionalities but fundamentally rethinking the user experience to make it more intuitive and accessible for non-accountants. The emphasis is on simplifying processes, thereby allowing business owners to manage their finances with greater ease and efficiency.
Comparing Unified Platforms: Xero vs. Zoho
In terms of of unified platforms, Zoho seems to be ahead of the game. Zoho’s comprehensive suite of applications addresses a multitude of business needs, making it a robust solution for many organizations. However, this approach is not universally ideal. The breadth of Zoho’s offerings can be overwhelming, and for some businesses, a more focused solution like Xero or QuickBooks, with strong core functionalities and a supportive ecosystem, might be more appropriate.
Xerocon London: A Hub of Innovation and Learning
Xerocon London was a melting pot of ideas and
innovations. Our team of four members attended the conference, eager to absorb and share knowledge. The event underscored the importance of staying abreast of technological advancements and adapting to the changing landscape of accounting software.
Our reflection on the past few years and the insights gained from Xerocon highlight a pivotal shift in the accounting software industry. The integration of AI, the move towards end-user-focused design, and the strategic decision for Xero to keep investing in their partner ecosystem all signal exciting times ahead.
As we continue to navigate this evolving landscape, staying informed and adaptable will be key to leveraging these advancements to their fullest potential.
You can read more about Xerocon 2024 here.
